Træningssko med snørebånd tennis

For the little anecdote, the tennis laces is the very first success of the brand. But above all, it's Serge's best magic trick Bensimon. In 1978, the Bensimon received 100,000 pairs of white gym tennis from the French army. Serge is going to dye these tennis. After a real research effort and a long development process, he develops a technique capable of coloring the canvas without spilling onto the rubber. Bam, inspired by this experience, Serge imagines a new model: the famous tennis with laces. Iconic, timeless, unoutdated, essential... The tennis laces are like the white shirt: everyone should have (at least) one pair in their wardrobe. A model that hasn't aged a day since 1979 and is still passed down from generation to generation. This color is part of the permanent collection: which means it goes with everything and has no expiration date.